Discover 10 Exciting Reasons to Choose Small Businesses and Make a Big Impact!

Have you ever thought about where your hard-earned money goes when you shop? In recent years, there's been a growing movement to encourage people to shop small and support local economies. Choosing small businesses isn't just about the unique products they offer, though that's certainly a perk! It's about connecting with your community and experiencing authenticity in every transaction. Let's dive into 10 Compelling Reasons to Choose Small Businesses and Make a Meaningful Difference!

Discover the Joy of Supporting Small Businesses

Shopping small means more than just purchasing items. It's about investing in your community and engaging with the people who live and work around you. When you support small businesses, you're becoming part of a larger story that positively impacts both your neighborhood and the local economy.

1. Unique Products You Can't Find Anywhere Else

Small businesses frequently offer products that reflect local culture and creativity. For example, a small artisan shop can have handmade pottery or locally sourced organic skincare products. In our store, you'll find our Rescued Denim Bandanas, Freeze Dried Wild Caught Salmon Tails, and Pumpkin Seed Incentive Training Treats among other goodies that you won’t find in chain stores. According to a survey, 62% of consumers prefer shopping at local stores to discover unique items. When you shop small, you're likely to come across hidden gems that tell a story.

2. Personalized Customer Service

At small businesses, you aren't just another number. Shop owners and staff often go the extra mile to make your shopping experience memorable. Imagine walking into a cozy bookstore where the owner remembers your favorite genres and recommends new authors just for you! This personal touch enhances your experience in ways big retailers simply can’t match.

3. Support Your Local Economy

Shopping small means investing in your community. Studies show that when you spend $100 at a local business, about $68 stays in your community, compared to only $43 when you shop at a chain store. That means your choices directly contribute to local job creation and economic stability. Even shopping with a small business on the other side of the country via their online store can support their little economy. In our case, it means our farmers get more support.

4. Eco-Friendly Solutions

Many small businesses prioritize sustainability. If you're new here, that's what we're all about! They might source materials locally or use eco-friendly packaging. For instance, we buy from many of the small farms that you'll see beside us at Farmers' Markets. This reduces transportation emissions. Because we sell to a smaller customer base, we can use packaging that isn't as durable as what mass-produced items use. Our bags are all backyard compostable and marine degradable! When you choose small, you back companies that take proactive steps toward protecting our planet.

5. Create Job Opportunities

Small businesses play a crucial role in job creation. According to the Small Business Administration, they account for 66% of net new jobs in the United States each year. By shopping small, you're supporting not only the business but also the workforce that keeps your community vibrant. We run a tight ship, and when we hire, it's a big deal! Over the years, we've provided work opportunities and income helping medical students pay their tuition debt and teachers make extra money over the summer. Stay-at-home moms regain independence, and we've even helped pet parents offset food costs! These examples showcase how we provide opportunities for people in meaningful ways.

6. Fostering Community Connections

Shopping small can lead to rich connections with your neighbors. You might strike up a conversation with fellow shoppers or a store owner, creating friendships that enhance your sense of community. This friendliness often feels missing in larger, impersonal retail chains. Your shopping experience becomes more enjoyable and meaningful. We often think about certain customers and their pets even when we aren't at work. We love the connection we have with our incredible customers!

7. Heritage and Craftsmanship

Small businesses are often steeped in rich traditions and craftsmanship. When you purchase handmade items—such as intricately woven textiles, custom-made furniture, or handmade treats for your pets—you support skills passed down through generations. These products not only have stories but also preserve cultural heritage that mass-produced goods lack. (If you don't know our history, learn about Jennifer and how she got into this line of work by checking out Our Story and reading THIS blog post!)

8. Promoting Local Innovation

Small businesses often lead the way in innovation. They respond quickly to customer feedback and adapt their offerings. For example, if a local café introduces a new seasonal drink based on customer requests, it keeps the menu fresh and fosters community input. Supporting these businesses encourages originality and creativity in your town. We can't tell you how many incredible piggybacking partners we've made simply because a devoted customer shared information with us!

9. Transparency and Passion

When shopping small, you often directly interact with the owners, who are passionate about their work. For instance, we love sharing "fun facts" about how we sourced something or the story behind a specific treat. This connection fosters trust and helps you appreciate the value of the products you buy, making each purchase feel more significant.

10. Joy in Every Purchase

Let’s be honest: shopping can be an enjoyable experience! Visiting a local toy store with friendly staff or browsing a vintage clothing shop filled with character can transform a mundane errand into an exciting adventure. Each visit brings the possibility of discovering something new, making shopping small an uplifting experience. Just like this when you stumble upon the Piggyback booth at a local event! :) We find joy in these experiences, too!

Our 2021 PHS Flower Show booth. The last year it was held outdoors!

Conclusion: Choose Small, Impact Big

In summary, shopping small is about so much more than just the products. It’s a chance to impact your community positively. With each purchase, you're supporting local dreams, strengthening community ties, fostering sustainability, and boosting the economy. So, the next time you're about to shop, remember the vibrant world of small businesses ready for you to explore. Make the choice to shop small and experience the big impact you're making!